Sotheby's Wine

Challenge: Accelerated growth on a Legacy platform

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Sotheby’s Wine’s legacy platform was limiting business growth due to high costs and inefficiencies, creating an urgent need for an updated, robust infrastructure to enhance the online shopping experience and support in-store operations without disrupting service for existing customers.

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Solution: Pacific IQ partnered with Sotheby’s Wine to migrate the brand’s digital and physical storefronts to Shopify Plus.

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This transformation included a high-converting Shopify Plus website and the integration of Shopify POS for seamless coordination between online and offline sales channels.

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• Developing a Shopify Plus website that aligns with Sotheby’s esteemed brand image while improving site speed, usability, and user experience.
• Implementing Shopify POS to unify inventory, customer data, and transactions across retail locations, enhancing operational efficiency.
• Streamlining product data and category structures to make it easy for customers to navigate the online store and find relevant wines, promotions, and auctions.

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Results: Higher conversion and a future-proof tech stack

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The migration to Shopify Plus delivered immediate benefits for Sotheby’s Wine, creating a scalable platform that meets the demands of a growing business with minimal customer disruption.

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• Higher conversion rates and AOV as a result of improved user experience and streamlined checkout.
• Enhanced operational efficiency through a unified POS system, reducing the time spent on manual processes and enabling staff to focus on customer service.
• A flexible, future-proof tech stack that supports ongoing growth and paves the way for further enhancements to the digital experience.

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What’s next for Sotheby’s Wine?

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With a resilient e-commerce and POS infrastructure, Sotheby’s Wine is well-positioned to support its global retail and auction channels, providing customers with a streamlined, luxurious shopping experience both online and in-store.

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Join Sotheby’s Wine and other brands partnering with Pacific IQ to streamline their tech stack, build high-converting websites, and drive growth through expertly integrated, high-performance platforms.

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