Flamingo Estate managed accelerated growth with the help of Pacific IQ resulting in 7.5% increase in conversion rate and higher AOV
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Flamingo Estate managed accelerated growth with the help of Pacific IQ resulting in 7.5% increase in conversion rate and higher AOV
In the early 1940s, a pair of determined entrepreneurs arrived in California to build their vision of an earthly paradise high in the hills above Los Angeles. The flamingo-pink house became a hedonistic enclave, hidden by a lush orchard and dense garden. Now, in the spirit of its origins, Flamingo Estate offers nourishing botanicals and provisions from a diverse ecosystem of makers and growers. Together they cultivate pleasure from the Garden, while living lightly on the Earth.
Key Takeaways
With its unique and varied product line sparking an influx of sales, the brand was growing so quickly that the internal digital infrastructure wasn’t able to keep up. The team couldn’t keep up, either.
“Pacific IQ has led a web refresh for our brand, Flamingo Estate, to create a visually interactive e-comm site providing great UX for visitors and easy maintenance on the back end for our team.We had regular check-ins to address any site issues and updates regarding the progress."
“PIQ held our hand every step of the way, from facilitated meetings with their extensive list of Shopify app contacts (Okendo, Stripe, Routific, ReCharge) to recommending the latest technologies and providing case study feedback on best practices for ecomm. Overall, the scope was large with an aspirational timeline for development and Sean did not disappoint by keeping us on track and staying within the constraints of our budget."
- John Peralta, Marketing Manager, Flamingo Estate
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