Skinny Mixes Scales E-Commerce Success with Pacific IQ’s High-Converting Shopify Solution.
Food and Beverage
Skinny Mixes Scales E-Commerce Success with Pacific IQ’s High-Converting Shopify Solution.
Skinny Mixes partnered with Pacific IQ to revamp its online store on Shopify, resulting in higher conversions, AOV, and a powerful platform to fuel brand and community growth.
Skinny Mixes offers a diverse line of low-calorie syrups, sauces, and cocktail mixers, crafted to bring indulgence without the guilt. As a brand that champions health-conscious choices without sacrificing flavor, Skinny Mixes has quickly grown a dedicated community of customers who embrace its products for everything from coffee flavorings to cocktail mixers. With a strong online presence and high social engagement, Skinny Mixes required a website as vibrant as its customer base.
Skinny Mixes was experiencing rapid online growth and needed an updated, high-converting Shopify website to support brand equity, online conversions, and wholesale expansion. The brand required a storefront capable of accommodating the latest branding, user-generated content (UGC), and community engagement features to sustain its momentum.
Pacific IQ transformed the Skinny Mixes online experience by designing a refreshed Shopify storefront that aligned with the brand’s identity and was optimized for conversions. The Pacific IQ team also integrated tools to support user engagement, enhance the customer journey, and improve community interaction.
“Working with PacificIQ has been an absolute game-changer for Skinny Mixes. The team has crafted a beautiful, functional, and high-converting DTC website that truly reflects our brand's identity. PacificIQ has provided the ultimate unicorn experience—they're not just talented and results-driven but also an absolute pleasure to collaborate with. They just 'get it,' they truly understand our goals and consistently deliver outstanding results. I cannot recommend them enough!"
- Jennifer Courtney eCommerce Marketing Manager
Since launching the new Shopify site, Skinny Mixes has achieved measurable improvements across key performance metrics, empowering the brand to scale while staying true to its community-focused approach.
With a high-performing Shopify website and integrated engagement tools, Skinny Mixes is well-positioned to continue its growth trajectory and deepen its customer connections. The brand plans to explore further avenues for community engagement.
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