OZIUM Direct-to-Consumer Transformation. OZIUM engaged Pacific IQ to bring its rebranded vision to life with a new direct-to-consumer website on Shopify.
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OZIUM Direct-to-Consumer Transformation. OZIUM engaged Pacific IQ to bring its rebranded vision to life with a new direct-to-consumer website on Shopify.
OZIUM sought a partner to bring its rebranded vision to life with a new direct-to-consumer website on Shopify. Enter Pacific IQ—tasked with creating an engaging, high-converting site that integrated OZIUM’s new design aesthetic and robust CRM capabilities, empowering first-party consumer insights and stronger customer relationships.
Prior to partnering with Pacific IQ, OZIUM's website wasn’t fit to compete in the current brand landscape.
"OZIUM needed support to create a direct-to-consumer website from scratch on Shopify. Our company was going through a rebranding process and needed to incorporate a new design aesthetic into our site while enabling a consumer CRM with a reviewing option. Our goal was to create a branded site and online presence, enabling direct-to-consumer sales.
Our goal was also to create an integrated marketing ecosystem to get first-party consumer data, build a relationship with our consumers, and optimize our marketing efforts with the site."
“The partnership between Bess and Sean is excellent. Their expertise and capabilities complement each other, and both have done an outstanding job delivering what we need. I've rarely worked with a more collaborative team and arrived at an outcome that met our needs so fully. Bess and Sean have brought the technical and design expertise we needed, being incredibly collaborative and effective.”
- Mary P, CMO, OZIUM LLC
"Pacific IQ has worked with three key partners of our company, including our parent company's finance and operations department, our creative agency, and our design agency. Initially, Pacific IQ defined the site's scope and key components based on what the brand needed to communicate. The team has defined the site sections, number of pages, and showcased products.
Pacific IQ has defined add-on apps and capabilities complementary to the site's Shopify infrastructure, including Klaviyo for CRM and Okendo for reviews. Sean (Co-Founder) has recommended a suite of capabilities to build on the site. Pacific IQ has met with our operations and finance department to define what was needed to create a connection to a fully automated order and processing system.
After the initial phase, Pacific IQ has designed our site, taking our new branding identity and assets provided by our design agency. Bess (Co-Founder & Creative Director) has partnered with our creative agency to create a web design consistent with our new branding. Pacific IQ uses Figma to collaborate with our design and creative agencies, who have helped me review the design before moving to development.
Pacific IQ also uses a tool to create videos when we're working through functional questions to create videos explaining their intention. The team has been responsible for our site's backend development and interface design. Pacific IQ has successfully launched our site and works on ongoing technical."
“Pacific IQ's biggest strength is their high level of personal customer engagement in developing and launching our site. Additionally, the team's Shopify expertise, efficiency, and affordability are impressive. Pacific IQ is exactly what we needed, considering the size of our business and desired accomplishments.”
- Mary P, CMO, OZIUM LLC
Reach out to our team now to schedule a chat with one of our founders.
